PointsBet became the official betting partner of the PGA Tour, after entering a multi-year agreement this month.
The deal will benefit Colorado sports bettors, as the global operator will soon call the Centennial State home.
What the PGA-PointsBet collaboration entails
With the partnership, PointsBet will have rights to use tour logos and other media to produce pregame and postgame content.
The organizations will work together to deliver odds-based golf wagering content via the tour’s digital platforms, such as PGATour.com and the PGA Tour app.
PointsBet to put roots down in Colorado
Currently, PointsBet Sportsbook is available in three states: New Jersey, Indiana and Iowa. Although it is expected to launch a sports betting app later this year in Colorado, PointsBet is planning on opening a retail sportsbook at Double Eagle Hotel & Casino in Cripple Creek.
And that’s not all.
PointsBet, which is based in Australia, is in the process of building its US headquarters in the lower downtown Denver area.
Furthermore, the company recently reached an agreement with Kroenke Sports & Entertainment, making them the exclusive gaming partner of the Colorado Avalanche and Denver Nuggets.
PointsBet’s commitment with PGA Tour
PointsBet USA CEO Johnny Aitken had this to say about the agreement:
“The PointsBet team is thrilled to partner with the PGA Tour and work closely with a forward-thinking group that also recognizes golf’s propensity to invest in sports betting innovation. PointsBet owns and operates its technology from end to end, meaning we possess full control over the product we offer. This allows us to introduce bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play and enhance the viewing experience via a faster and more seamless app.”
According to PointsBet, since its US launch in 2019, it has recorded growth when it comes to golf betting. PointsBet offers 500% more bet types for PGA Tour events versus the industry average. More than half of the golf handle comes from in-play, live wagering.
Norb Gambuzza, PGA Tour senior vice president of media and gaming, said:
“PointsBet has made a substantial commitment to golf through a deep and robust product offering and an emphasis on live, in-play betting, both of which will translate into greater audience development and fan engagement for the PGA Tour.”