Kroenke Sports & Entertainment (KSE) announced a multi-year deal this month with PointsBet Sportsbook.
The deal makes PointsBet the official and exclusive gaming partner of several Colorado sports teams and the Pepsi Center. KSE, which owns the arena, also owns the Denver Nuggets, Colorado Avalanche, the Colorado Rapids and the Colorado Mammoth.
Pepsi Center upgrades
As part of the agreement, KSE plans to unveil an “in-arena destination” for the 2020-21 seasons. It will feature three areas:
- PointsBet Sports Bar, an outdoor patio extension of the sports bar.
- The PointsBet Premium Club.
- PointsBet Club Level: Pepsi Center’s club level will undergo this name change.
Along with the branded areas, likely, the most noticeable upgrade will be the enhanced in-arena Wi-Fi at the Pepsi Center. As a result, fans can utilize the PointsBet sports betting app. KSE plans to launch an app to make planning and attending events at Pepsi Center smoother.
KSE Executive Vice President and CEO Matt Hutchings said:
“Sports fans are hungry for the added dimension that fantasy sports and gaming add to their experience. We know that Nuggets, Avs and Mammoth fans will be excited to have the opportunity to engage more deeply with their favorite teams via PointsBet.”
Partnership with CO Altitude TV and radio
PointsBet is also becoming a partner with Altitude TV and Altitude Sports Radio. The sportsbook operator will integrate betting lines and in-game betting during, for example, Nuggets and Avalanche games.
PointsBet coming to Colorado soon
PointsBet Sportsbook hopes to launch in Colorado this year. In the meantime, Colorado sports bettors can participate in the free-to-play challenge, the PointsBet Pick 6, with the opportunity to win $25,000 every week.
PointsBet originally was founded in Australia. It prides itself on having the quickest and most user-friendly app for sports bettors. PointsBet is in the process of building its US headquarters in the lower downtown Denver area.
The company also plans to open a retail sportsbook at Double Eagle Hotel & Casino in Cripple Creek.
