On Tuesday, NASCAR and BetMGM announced a multiyear sports betting partnership that will deliver in-race betting to Colorado sports bettors in 2021. The two organizations will also create engaging sports betting experiences for sports fans across the US.
BetMGM, which launched its online sportsbook in Colorado on May 1, is currently licensed in seven states. As part of the agreement, BetMGM and NASCAR plan to introduce cross-promotional opportunities that could include promotions of BetMGM on NASCAR’s digital platforms NASCAR.com, the NASCAR mobile app and social media channels.
NASCAR Managing Director of Gaming Scott Warfield had this to say about the agreement:
“Partnering with a best-in-class operator like BetMGM positions NASCAR to build on the positive energy and momentum we’re seeing around gaming and, in particular, the live, in-race experience.”
New betting formats
Currently, the bet types available at BetMGM Sportsbook include:
- Top-finishing drivers
- Driver matchups
- Stage winners
- Bets tied to the number of the winning car (over/under)
Going forward, BetMGM plans to expand that wagering portfolio, most notably with in-race bets.
The in-race betting will be in conjunction with a partnership with Genius Sports and its live betting product, Betgenius, as the two sides focus on giving fans the ability to wager during events. Also, NASCAR and BetMGM are working to develop a free-to-play NASCAR game.
Promotion for Colorado sports bettors
As part of the announcement on Aug. 11, BetMGM is offering a special promotion for Sunday’s Go Bowling 235 race at the Daytona Road Course.
Customers need to place at least a $10 wager of any sort on the Go Bowling 235, and they will receive a $10 free bet after doing so. The promotion is also available to bettors in New Jersey, West Virginia and Indiana.
1️⃣ Opt in
2️⃣ Bet $10
3️⃣ Get $10
Start your engines 🏎️ pic.twitter.com/MxzpQ8nM0h
— BetMGM (@BetMGM) August 11, 2020
BetMGM is partners with Midnight Rose Hotel and Casino, which is in Cripple Creek.