NASCAR, BetMGM To Bring Live, In-Race Betting To Colorado Bettors

Posted on August 12, 2020 - Last Updated on August 13, 2020

On Tuesday, NASCAR and BetMGM announced a multiyear sports betting partnership that will deliver in-race betting to Colorado sports bettors in 2021. The two organizations will also create engaging sports betting experiences for sports fans across the US.

BetMGM, which launched its online sportsbook in Colorado on May 1, is currently licensed in seven states. As part of the agreement, BetMGM and NASCAR plan to introduce cross-promotional opportunities that could include promotions of BetMGM on NASCAR’s digital platforms, the NASCAR mobile app and social media channels.

NASCAR Managing Director of Gaming Scott Warfield had this to say about the agreement:

“Partnering with a best-in-class operator like BetMGM positions NASCAR to build on the positive energy and momentum we’re seeing around gaming and, in particular, the live, in-race experience.”

New betting formats

Currently, the bet types available at BetMGM Sportsbook include:

  • Top-finishing drivers
  • Driver matchups
  • Stage winners
  • Bets tied to the number of the winning car (over/under)

Going forward, BetMGM plans to expand that wagering portfolio, most notably with in-race bets.

The in-race betting will be in conjunction with a partnership with Genius Sports and its live betting product, Betgenius, as the two sides focus on giving fans the ability to wager during events. Also, NASCAR and BetMGM are working to develop a free-to-play NASCAR game.

Promotion for Colorado sports bettors

As part of the announcement on Aug. 11, BetMGM is offering a special promotion for Sunday’s Go Bowling 235 race at the Daytona Road Course.

Customers need to place at least a $10 wager of any sort on the Go Bowling 235, and they will receive a $10 free bet after doing so. The promotion is also available to bettors in New Jersey, West Virginia and Indiana.

BetMGM is partners with Midnight Rose Hotel and Casino, which is in Cripple Creek.

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Taylor Osieczanek

Taylor Osieczanek is a Colorado native who got his start in journalism working in the sports department at the Rocky Mountain News while still in high school. He also worked at the Boulder Daily Camera. A Metro State graduate, Osieczanek enjoys spending time outdoors with his wife Jennifer and their dog Bogey, reading and working out.

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