Expect Four Betting Apps Up And Running In CO On Friday

Posted on April 30, 2020

Friday, May 1 will be a historic day in Colorado. For the first time in the state’s history, residents and visitors within the state’s borders will be able to legally place wagers on sporting events on Colorado sports betting apps.

People may be wondering which operators will be ready to go on Friday. Four such companies have announced their plans to do so already and they represent some of the biggest names in sports betting around the country.

Four Colorado sports betting apps expected to launch Friday

These first four are prepared to be the first sportsbooks to take bets in Colorado. CO sports fans should be familiar with two of them from playing daily fantasy sports. They might also be familiar with another of the brands from trips to Las Vegas. The four sportsbooks are:

  • BetMGM
  • BetRivers
  • DraftKings
  • FanDuel

Since CO casinos remain closed, only online wagering will be available on Friday. The only prerequisites are:

  • That you’re physically located within CO’s borders
  • Are at least 21 years of age
  • Aren’t on any banned or self-exclusion lists

None of these brands have released any information about special promotions for new customers in CO yet. They all have standard registration and first-deposit bonuses, however, and Colorado bettors should be able to take advantage of those.

While the market in CO will eventually boast many more operators, four is a solid start. It will allow regulators in the state to work out any kinks in their system before they are trying to monitor activity on a scale exponentially greater than May 1 will see.

The relatively few options for live sports in the US goes hand-in-hand with that. It could mean a significantly less lucrative first day, week, and month for the sportsbooks in terms of handle. However, it also means a controlled environment for both operators and regulators to feel things out.

In the sports betting industry, competition among operators for devoted customers is fierce. That’s what CO bettors should expect to see a healthy amount of starting Friday despite the lack of live sports action.

Even without sports expect a lot of sportsbook marketing

If you’re consuming media in Colorado or have an email account that one of these brands has ever gotten ahold of, you should expect several reminders that these sportsbooks are open for business Friday. While these ads may feel repetitive and monotonous, you can benefit from it.

Sportsbooks want to not only get you to try their product but form an enduring relationship with you. Even if you’re not a regular bettor, it’s important for them to earn your loyalty. Market share is often more of a priority for them than actual profit, especially in new markets.

With that in mind, you should feel quite justified in shopping around on your computer or phone Friday. You hold all the cards in the situation and the sportsbooks are coming to you hoping they can win your hard-earned money.

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Derek Helling

Derek Helling is a freelance journalist who resides in Kansas City, Mo. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.

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