Circa Sports Online Launch Makes Colorado Betting Market Even More Robust

Posted on July 7, 2020

The market for online sports betting in Colorado might end up being the most robust in the country in terms of the volume of operators. The recent launch of Circa Sports is another step to that distinction.

It’s the first foray out of Nevada and into the online sportsbook segment for the company. Getting a significant share of what’s already a crowded market may prove difficult, however.

Circa Sports is now live online in Colorado

Coloradans can now download the Circa Sports app for Android or iOS onto their devices. Additionally, users are free to use the sportsbooks’ website if they so choose.

Mobile customers should make sure they are downloading the Colorado-specific apps, however. Circa also has apps on both marketplaces for use in Nevada.

Circa Sports made a reputation for itself in Las Vegas by offering competitive odds and refusing to shy away from accepting larger bets. It will use the same strategy for gaining a share of the market in Colorado, according to owner Derek Stevens. In an interview with Legal Sports Report, Stevens stated:

“…We view our bonus – if you take a look at a golf pool, we’re going to put up 144 golfers. If there’s that many in the pool, you’re going to be able to shop and be able to see, OK, I can get this guy at 22-1 versus 18-1. I can get this guy at 80-1 where the best you can get is 50-1. So we’re really going to come in from the perspective that we’re focusing a little bit more on low hold and providing people the best value. The other thing that we’re going to do is, we’re not going to shy away from the sharps and we’re not going to shy away from the large bets…”

With its July 1 launch, Circa Sports became the tenth Colorado online sportsbook available in the state. Many others have made Colorado their bit of expansion.

Colorado is the place to go for online sportsbooks

In May, FOX Bet chose Colorado for its first expansion market. Outside of Colorado, FOX Bet is only available in New Jersey.

SuperBook USA, another sportsbook that Las Vegas bettors will be aware of, also plans to make Colorado its first venture outside of its current market. Colorado’s sports betting market also offers some other complexity with the biggest national and local brands, like BetMonarch.

Why is Colorado so popular? For one, it avoids limiting restrictions like in-person registration requirements or banning wagering on esports. Secondly, the amount of in-state sporting events is strong.

Within the state’s borders, there are franchises in:

  • MLB
  • MLS
  • The NBA
  • The NFL
  • The NHL
  • Two NCAA D1 athletic programs

Even without all of those sports teams in action, Colorado residents and visitors wagered over $25 million in the first month.

It’s fair to hypothesize that handle could be several times that amount when those leagues return to play. Even a small slice of that pie could make it worth Circa Sports’ while.

Circa wants to rely on the best odds and biggest wagers to win more than a small slice, however. Its presence in the market further substantiates Colorado’s leading position in the sports betting industry.

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Derek Helling

Derek Helling is a freelance journalist who resides in Kansas City, Mo. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.

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